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Tognetti’s Greatest Marketing Tool? WPDLR.com

While Cardealermarketing.com is Jeff Tognetti’s newest website, many of the services offered through it – and Tognetti’s two digital marketing boutiques – are made possible by a combination of two things: hiring the right staff, and using the right tools. In this case, the right staff actually made the right tool – WDPLR.com – possible.

WPDLR.com, designed with WordPress’s open source framework, is meant to work as an app-like plugin and website platform which has considered needs of the automotive niche. In other words, WPDLR.com is the perfect way for Jeff Tognetti and his staff to help their automotive clients utilize data more effectively as part of their digital marketing plans.

Image courtesy of WPDLR.com
Image courtesy of WPDLR.com

Here are just a few of the ways WPDLR.com’s versatility and set-up makes it perfect for use by Tognetti’s team or clients:

•Since WordPress is built on an open source platform there are literally millions of developers world-wide developing new updates and additions for the site at all times; since Tognetti’s team uses WPDLR.com to work with clients, this means that their clients each have cutting edge websites at all times.
•By design, WPDLR.com ensures that websites designed through it are mobile friendly and automatically calibrate to be viewed properly on differently sized screens – which is incredibly important in a time when one in five people own smartphones and many browse on multiple, differently sized devices.
•WPDLR.com is also incredibly user-friendly for anyone, which makes it easy for auto dealers to manage their website’s listings for things like inventory, specials, staff and coupons. This helps Tognetti’s clients keep their websites current and up to date at all times.
•WPDLR.com helps clients with data driven marketing efforts by gathering data from each unique visitor to websites supported by the WPDLR tool. This helps Tognetti and his team build profiles for potential Internet shoppers – and also helps them develop the perfect ad that will result in a purchase.
•WPDLR.com’s set-up also results in incredible reports – better, even, than that’s provided by Google Analytics! The data in these reports also helps Tognetti and his team refine their efforts for their clients, leading to more revenue and decreased costs – exactly what Tognetti promises on his new site, Cardealermarketing.com.

All of this shows that while Cardearlermarketing.com is an impressive new marketing platform for Tognetti’s marketing services, WPDLR.com is, and always has been, the handy tool making much of Tognetti’s work possible. It truly is a full ecosystem tool, featuring responsive websites, a dynamic inventory system, analytics, and more, all in one package.

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Jeff Tognetti

Cardealermarketing.com Highlights Jeff Tognetti’s Digital Marketing Skills

In the early fall months of 2013, a strange thing happened: Jeff Tognetti’s business websites for MediaRevo and DealerX began forwarding viewers automatically to a new site, Cardealermarketing.com. Save for the old DealerX logo appearing on the site, one may have assumed this was happening by accident.

The move, however, was entirely intentional, as Jeff Tognetti began looking for ways to better market his service to automotive dealers, his niche in the marketing world. Cardealermarketing.com was designed specifically to better highlight just what Tognetti can do for his automotive clients, who – he believes – often need a little extra assistance properly using data to help reach out to their target market online.

The site itself is just the newest addition to Tognetti’s line of marketing tools. For a while, the front page of the site read, “Every click counts” – something any marketer truly understands in today’s fast paced world.

With that in mind, Tognetti designed Cardealermarketing.com as an updated version of his old company’s websites, which perfectly highlights exactly how he as a marketer uses data to help clients reach out to potential customers and make every click count. For example:

•When selling new cars, Tognetti and his staff build possible customer profiles using data available online; so, by looking at an online user’s browsing history, Tognetti and his team can determine if an ad featuring a specific kind of car would be appropriate to show to that online user. By using the process of real-time bidding for online ads, Tognetti can almost always drive down advertising costs for clients while also helping them increase their revenue.

Image courtesy of Cardealermarketing.com Website
Image courtesy of Cardealermarketing.com Website

•When selling used cars, Tognetti and his staff can also help put special ads just for a used car in front of the right online browsers; just like with new car ads, the real-time bidding process allows Tognetti’s team to put their ads in front of online users in real time. By reaching out to people who recently looked online for used car info, Tognetti and his staff increase the chance of success with their ads.

•After years of working with auto dealers, Tognetti has also developed marketing strategies that include targeting potential service customers via advertising. This means that Tognetti’s clients often see an increase in service revenue and not just sales revenue, thanks to advertising for service options that remind car owners to take their car in for maintenance at their local dealer.

•Tognetti and his team are also experts at offering specially designed websites perfectly primed for SEO services – meaning that for Tognetti’s clients, being visible online amongst millions of other sites just got a little bit easier.

These are just four examples of how Cardealermarketing.com highlights the services offered by Tognetti and his team. Other services available through the site include portal set-up, agency marketing packages, and more! Most importantly, the multiple services offered through the site – many of which are expanding upon original services offered through his old websites – truly show just how far Jeff Tognetti has come since he founded his two original digital marketing boutiques ten years ago. Just imagine where he might be in another ten years!

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Jeff Tognetti

Strategist Jeff Tognetti Spends 10 Years Developing His Marketing Niche

In 2003, Jeff Tognetti set out to develop his own successful marketing company. Ten years later, Tognetti is the head strategist of two digital marketing boutiques based in Edgewater, NJ – and it’s all thanks to the niche he’s built for himself over the years in the world of digital marketing.

What began in 2003 as a two-man company (MediaRevo) has expanded over time to two fully staffed digital marketing boutiques, the second of which – DealerX – focuses on offering digital marketing services to automotive dealers. This area is truly Tognetti’s niche in the marketing world, further highlighted by the fact that Tognetti’s website for these two digital marketing companies is currently hosted on cardealermarketing.com.

Jeff Tognetti’s skills in web design, marketing, SEO and more have resulted in his two companies helping their diverse array of clients achieve over $2.6 billion in sales collectively during the past ten years. Togneti is also a frequent guest at the Digital Dealer Conference & Exposition, the 14th of which was hosted in Orlando, FL., where Tognetti’s was interviewed about DealerX and what he does as the company’s head strategist:

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Throughout the video, Tognetti highlights a number of his businesses’ practices and strategies, all of which came about as a result of Tognetti’s own experience with the automotive world from a marketing perspective.

To Togetti, it often seemed as if auto dealers weren’t fully utilizing the full power of digital marketing, especially in a time where Target successfully predicted a girl was pregnant before her own father did. The difference between auto dealers and massive retail chains, Tognetti realized, was that retail businesses often had more advanced digital marketing plans in place, which meant these companies were fully utilizing the power of data to sell their products.

To Tognetti, nothing is more important than properly using data as a marketer. Data allows any business to truly target the right people – not just the right demographics, but the people looking at a business’ website. In fact, part of why he’s established such a solid niche as an automotive marketer is that many auto dealers do not use data as effectively as major businesses like Target.

Jeff Tognetti’s marketing practices, however, ensure that his clients truly do use data to its full potential. For example, DealerX uses its own systems and site platforms to capture information and build a digital profile based entirely on a person’s online, publicly available data. Additionally, DealerX’s platforms and software save visitor data, which allows the company to use data to both help people remember certain steps they need to take in maintaining their vehicles and potentially make additional sales – for example, a person who buys a car and who has a profile with DealerX could have a coupon for an oil change appear in their online advertising six months after buying their car. Steps like this ensure that the entire process of using data is “ultraconcise” for Tognetti’s clients.