Category: Jeff Tognetti

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Jeff Tognetti

Cardealermarketing.com Highlights Jeff Tognetti’s Digital Marketing Skills

In the early fall months of 2013, a strange thing happened: Jeff Tognetti’s business websites for MediaRevo and DealerX began forwarding viewers automatically to a new site, Cardealermarketing.com. Save for the old DealerX logo appearing on the site, one may have assumed this was happening by accident.

The move, however, was entirely intentional, as Jeff Tognetti began looking for ways to better market his service to automotive dealers, his niche in the marketing world. Cardealermarketing.com was designed specifically to better highlight just what Tognetti can do for his automotive clients, who – he believes – often need a little extra assistance properly using data to help reach out to their target market online.

The site itself is just the newest addition to Tognetti’s line of marketing tools. For a while, the front page of the site read, “Every click counts” – something any marketer truly understands in today’s fast paced world.

With that in mind, Tognetti designed Cardealermarketing.com as an updated version of his old company’s websites, which perfectly highlights exactly how he as a marketer uses data to help clients reach out to potential customers and make every click count. For example:

•When selling new cars, Tognetti and his staff build possible customer profiles using data available online; so, by looking at an online user’s browsing history, Tognetti and his team can determine if an ad featuring a specific kind of car would be appropriate to show to that online user. By using the process of real-time bidding for online ads, Tognetti can almost always drive down advertising costs for clients while also helping them increase their revenue.

Image courtesy of Cardealermarketing.com Website
Image courtesy of Cardealermarketing.com Website

•When selling used cars, Tognetti and his staff can also help put special ads just for a used car in front of the right online browsers; just like with new car ads, the real-time bidding process allows Tognetti’s team to put their ads in front of online users in real time. By reaching out to people who recently looked online for used car info, Tognetti and his staff increase the chance of success with their ads.

•After years of working with auto dealers, Tognetti has also developed marketing strategies that include targeting potential service customers via advertising. This means that Tognetti’s clients often see an increase in service revenue and not just sales revenue, thanks to advertising for service options that remind car owners to take their car in for maintenance at their local dealer.

•Tognetti and his team are also experts at offering specially designed websites perfectly primed for SEO services – meaning that for Tognetti’s clients, being visible online amongst millions of other sites just got a little bit easier.

These are just four examples of how Cardealermarketing.com highlights the services offered by Tognetti and his team. Other services available through the site include portal set-up, agency marketing packages, and more! Most importantly, the multiple services offered through the site – many of which are expanding upon original services offered through his old websites – truly show just how far Jeff Tognetti has come since he founded his two original digital marketing boutiques ten years ago. Just imagine where he might be in another ten years!

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Jeff Tognetti

One Simple URL Donation For Tognetti, One Major Project For The Fairwear Foundation

One point of pride for Jeff Tognetti is the effort he puts into giving back, both to his local community and to good causes across the country – or even across the world.

Take, for example, what happened in the summer of 2013. It began as a simple request for Tognetti made by the Fair Wear Foundation: could you please donate one of your URLs to our organization?

Image courtesy of Fair Wear Foundation.
Image courtesy of Fair Wear Foundation.

The Fair Wear Foundation had big plans for Tognetti’s URL. Founded in 1999, this nonprofit is dedicated to working with companies and factories to improve labor conditions for garment workers through multiple international initiatives. It just so happened that earlier this year, Jeff Tognetti had the rights to a domain name that perectly suited the Fair Wear Foundation’s newest project: the WellMade Project.

The WellMade Project is a three-year project being run by the Fair Wear Foundation, dedicated solely to helping anyone involved in the garment industry supply chain make their company a better place to work. Funded by the European Commission, the project includes multiple parts, such as:

-Offering training to employees in the European apparel industry on the pragmatic things they can do in their day-to-day work that supports better working conditions in clothing factories

-Speaking at trade shows, expos, fashion shows and more across Europe

-An online library designed specifically to accompany the WellMade Project’s training sessions, as well as provide a free resource – from legal information to pragmatic tips and guides – for workers in the garment industry looking to improve their work environment

It didn’t take long after hearing about the goals of this project for Tognetti to donate the URL wellmade.org to the Fair Wear Foundation; the new website went live in the summer in 2013.

Now, at the end of the year, the project is picking up speed and continuing to do extremely well, especially for being such a new initiative. Since the summer of 2013, project representatives have spoken at multiple shows and events, including:

*The Ethical Fashion Show in Berlin
*The MINT fair during Amsterdam Fashion Week
*Pure London #34
*Munich Fabric Start

Those are just a handful of the events WellMade Project representatives have attended since July 2013; currently, those reps are preparing for a January session at PSI Messe Düsseldorf, a European trade show that will surely welcome them the same way others have: with interest and rounds of applause.

For Tognetti, the donation of a URL was a small thing. In the grand scheme of the Fair Wear Foundation’s work, it’s a single piece of their massive plan. Still, every little bit helps in any cause, and seeing as this website should provide a long-term, free resource to many who truly need the information it contains, Jeff Tognetti is certainly proud to have done what he could to help this cause.

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Jeff Tognetti

Strategist Jeff Tognetti Spends 10 Years Developing His Marketing Niche

In 2003, Jeff Tognetti set out to develop his own successful marketing company. Ten years later, Tognetti is the head strategist of two digital marketing boutiques based in Edgewater, NJ – and it’s all thanks to the niche he’s built for himself over the years in the world of digital marketing.

What began in 2003 as a two-man company (MediaRevo) has expanded over time to two fully staffed digital marketing boutiques, the second of which – DealerX – focuses on offering digital marketing services to automotive dealers. This area is truly Tognetti’s niche in the marketing world, further highlighted by the fact that Tognetti’s website for these two digital marketing companies is currently hosted on cardealermarketing.com.

Jeff Tognetti’s skills in web design, marketing, SEO and more have resulted in his two companies helping their diverse array of clients achieve over $2.6 billion in sales collectively during the past ten years. Togneti is also a frequent guest at the Digital Dealer Conference & Exposition, the 14th of which was hosted in Orlando, FL., where Tognetti’s was interviewed about DealerX and what he does as the company’s head strategist:

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Throughout the video, Tognetti highlights a number of his businesses’ practices and strategies, all of which came about as a result of Tognetti’s own experience with the automotive world from a marketing perspective.

To Togetti, it often seemed as if auto dealers weren’t fully utilizing the full power of digital marketing, especially in a time where Target successfully predicted a girl was pregnant before her own father did. The difference between auto dealers and massive retail chains, Tognetti realized, was that retail businesses often had more advanced digital marketing plans in place, which meant these companies were fully utilizing the power of data to sell their products.

To Tognetti, nothing is more important than properly using data as a marketer. Data allows any business to truly target the right people – not just the right demographics, but the people looking at a business’ website. In fact, part of why he’s established such a solid niche as an automotive marketer is that many auto dealers do not use data as effectively as major businesses like Target.

Jeff Tognetti’s marketing practices, however, ensure that his clients truly do use data to its full potential. For example, DealerX uses its own systems and site platforms to capture information and build a digital profile based entirely on a person’s online, publicly available data. Additionally, DealerX’s platforms and software save visitor data, which allows the company to use data to both help people remember certain steps they need to take in maintaining their vehicles and potentially make additional sales – for example, a person who buys a car and who has a profile with DealerX could have a coupon for an oil change appear in their online advertising six months after buying their car. Steps like this ensure that the entire process of using data is “ultraconcise” for Tognetti’s clients.