Author: fred

In the early fall months of 2013, a strange thing happened: Jeff Tognetti’s business websites for MediaRevo and DealerX began forwarding viewers automatically to a new site, Cardealermarketing.com. Save for the old DealerX logo appearing on the site, one may have assumed this was happening by accident.

The move, however, was entirely intentional, as Jeff Tognetti began looking for ways to better market his service to automotive dealers, his niche in the marketing world. Cardealermarketing.com was designed specifically to better highlight just what Tognetti can do for his automotive clients, who – he believes – often need a little extra assistance properly using data to help reach out to their target market online.

The site itself is just the newest addition to Tognetti’s line of marketing tools. For a while, the front page of the site read, “Every click counts” – something any marketer truly understands in today’s fast paced world.

With that in mind, Tognetti designed Cardealermarketing.com as an updated version of his old company’s websites, which perfectly highlights exactly how he as a marketer uses data to help clients reach out to potential customers and make every click count. For example:

•When selling new cars, Tognetti and his staff build possible customer profiles using data available online; so, by looking at an online user’s browsing history, Tognetti and his team can determine if an ad featuring a specific kind of car would be appropriate to show to that online user. By using the process of real-time bidding for online ads, Tognetti can almost always drive down advertising costs for clients while also helping them increase their revenue.

•When selling used cars, Tognetti and his staff can also help put special ads just for a used car in front of the right online browsers; just like with new car ads, the real-time bidding process allows Tognetti’s team to put their ads in front of online users in real time. By reaching out to people who recently looked online for used car info, Tognetti and his staff increase the chance of success with their ads.

•After years of working with auto dealers, Tognetti has also developed marketing strategies that include targeting potential service customers via advertising. This means that Tognetti’s clients often see an increase in service revenue and not just sales revenue, thanks to advertising for service options that remind car owners to take their car in for maintenance at their local dealer.

•Tognetti and his team are also experts at offering specially designed websites perfectly primed for SEO services – meaning that for Tognetti’s clients, being visible online amongst millions of other sites just got a little bit easier.

These are just four examples of how Cardealermarketing.com highlights the services offered by Tognetti and his team. Other services available through the site include portal set-up, agency marketing packages, and more! Most importantly, the multiple services offered through the site – many of which are expanding upon original services offered through his old websites – truly show just how far Jeff Tognetti has come since he founded his two original digital marketing boutiques ten years ago. Just imagine where he might be in another ten years!