In 2003, Jeff Tognetti set out to develop his own successful marketing company. Ten years later, Tognetti is the head strategist of two digital marketing boutiques based in Edgewater, NJ – and it’s all thanks to the niche he’s built for himself over the years in the world of digital marketing.
What began in 2003 as a two-man company (MediaRevo) has expanded over time to two fully staffed digital marketing boutiques, the second of which – DealerX – focuses on offering digital marketing services to automotive dealers. This area is truly Tognetti’s niche in the marketing world, further highlighted by the fact that Tognetti’s website for these two digital marketing companies is currently hosted on cardealermarketing.com.
Jeff Tognetti’s skills in web design, marketing, SEO and more have resulted in his two companies helping their diverse array of clients achieve over $2.6 billion in sales collectively during the past ten years. Togneti is also a frequent guest at the Digital Dealer Conference & Exposition, the 14th of which was hosted in Orlando, FL., where Tognetti’s was interviewed about DealerX and what he does as the company’s head strategist:
Throughout the video, Tognetti highlights a number of his businesses’ practices and strategies, all of which came about as a result of Tognetti’s own experience with the automotive world from a marketing perspective.
To Togetti, it often seemed as if auto dealers weren’t fully utilizing the full power of digital marketing, especially in a time where Target successfully predicted a girl was pregnant before her own father did. The difference between auto dealers and massive retail chains, Tognetti realized, was that retail businesses often had more advanced digital marketing plans in place, which meant these companies were fully utilizing the power of data to sell their products.
To Tognetti, nothing is more important than properly using data as a marketer. Data allows any business to truly target the right people – not just the right demographics, but the people looking at a business’ website. In fact, part of why he’s established such a solid niche as an automotive marketer is that many auto dealers do not use data as effectively as major businesses like Target.
Jeff Tognetti’s marketing practices, however, ensure that his clients truly do use data to its full potential. For example, DealerX uses its own systems and site platforms to capture information and build a digital profile based entirely on a person’s online, publicly available data. Additionally, DealerX’s platforms and software save visitor data, which allows the company to use data to both help people remember certain steps they need to take in maintaining their vehicles and potentially make additional sales – for example, a person who buys a car and who has a profile with DealerX could have a coupon for an oil change appear in their online advertising six months after buying their car. Steps like this ensure that the entire process of using data is “ultraconcise” for Tognetti’s clients.